How consumers control the message and how their word of mouth can criticize as well as praise a company?

When the quality of the product speaks for itself, the consumers tend to praise and even ready pay a price. But when the quality is bad and product not serving the purpose for which it is intended, people tend to criticise and also mind paying the price. So the company has to take a positive response when criticised and see where they have gone wrong and take corrective and preventive action for a better tommorrow.


VRHow consumers control the message and how their word of mouth can criticize as well as praise a company?
Be true and faithful to the offer you give to your customer/prospect.


Never give false promise on the delivery and the after sales service, or on the performace of the product or service you ofer.


Be loyal and loyal like your own sibling he will be loyal to you too.


Show the same eagerness to the customer after the sale also.


Be open to share the views about the performance of your product with custoemrs.


Always remember to have long term relationship with your customer.


Always belive that customers is the Oxygen of your business the same way how Oxygen is for humenbeings to liveHow consumers control the message and how their word of mouth can criticize as well as praise a company?
Every Consumer is different. You may find people who always tend to argue with the shopkeepers and some people are very polite. But generally the customers after buying a product to tend to promote it by their word of mouth because nobody wants others to think that they have been made fools by the seller. Only when the consumers dont get what they were promised by buying a product or service they start doing -ve word of mouth publicity. Thats why all good companies now a days make it a point to gather feedback on its services and before any major problem occurs they rectify it.





I am working on a concept where the consumers will get paid tangibly for promoting their company by their word of mouth.